Best strategies for web design
At the epicenter of organizational strategy, nonprofit websites are brand ambassadors that welcome in audiences; making the crucial first impression, helping them understand an organization, and nurturing ongoing relationships. They are also trusted advisors, providing leadership and resources to the field. And they are operations managers help make sure everything’s running smoothly.
Starting with a deep understanding of organizational strategies and how a nonprofit’s brand translates into experiences is the foundation upon which everything is built. Brand strategy workshops uncover critical insights and questions, identify organizational goals, and clarify what mission success looks like. Summarized in a strategic brief, specific goals for content, design, and technology development are then contextualized for how they will support organizational strategy.
Developing content may be the hardest part of most website engagements that content strategy makes this process much easier but because content development will likely happen throughout the design process, firm up things that are unlikely to change and make sure everyone understands where it is likely adjustments will need to be made as things progress.
Online, it is up to hardware, strings of code, and syntax to express brand ideas and digital design. They also connects to the business systems needed to make websites hum. Start with a core installation of the right CMS to meet your needs, and don’t wait to bring developers in until the end! Proactive engagement with the web development team throughout the design process is critical to making sure budgets do not get blown up or corners get cut. And design-driven web development informs content and design execution rather than waiting to be handed specs and comps.
Design is what makes all our ideas, words, and code tangible—synthesizing the strategies that inform them all to create brand experiences audiences can engage with. That is a heavy lift! Getting it right means always referring back to our Strategic Brief, making sure that design is properly supporting brand, content, and technology. Design should be regularly reviewed by everyone on the team to make sure that the website we’re designing will achieve our strategic goals, stay within budget, and be delivered on time.
A website serve as a gateway for audiences to experience and embrace a social change brand and support its mission. They are vehicles for helping the world make progress on some of our most significant challenges. This demands that design firms be as strategic and ambitious in their efforts as their clients are in their own. The strategic foundations of effective websites helps us all reach higher and achieve more by uniting brand, content, technology, and design to accomplish ambitious goals and achieve significant social impact.